Experts in Analytics, Experimentation & Tagging
Trusted by Leading UK and Global Brands
What We Do
120Feet is a digital consultancy with a mission to help businesses generate higher conversion, sales and profit from the best possible application of their online marketing technology, data and visitor opportunities.
To do this, we specialise in helping clients use experimentation to improve customer journeys and experiences, planning and deploying Google Analytics and Adobe Analytics, deploying tag management systems, setting up consent management, undertaking reporting & analysis services and delivering various data projects.
Experimentation
By experimenting with different page layouts and journeys, you will be able to increase conversion and profits. 120Feet will help you optimise user journeys by providing full-stack support and guidance from ideation to technical build, QA, analysis, recommendations, workshops and experiment conclusion.
Web Analytics
Get maximum value from your data in order to make better decisions. Unlock the full potential of Google Analytics and Adobe Analytics by tapping into expertise covering audits to solution design, implementation, building reports, analysis and integrating with other solutions.
Tag Management
Deploy any tag quickly, accurately and efficiently. 120Feet support all leading tag managers such as Google Tag Manager (“GTM”), Adobe Data Collection (previously called Adobe Launch) and Tealium iQ. You can ask us to deploy any tag or plan a solution to migrate you from one TMS to another.
Reporting and Analysis
Unearth valuable insights by tapping into a team of dedicated analysts who will undertake detailed reviews of your web analytics or experimentation data.
Alternatively, we can build reports for you, and hand them over so you can run and maintain them.
Consent Management
Are you compliant?
A Consent Management Platform (“CMP”) helps businesses collect, manage and store user consent in compliance with privacy regulations like GDPR, CCPA and other data protection laws. It ensures transparency, builds trust with users and automates consent preferences across digital platforms. We can plan and deploy a compliant solution for you.
Data Projects
Get data into the tools where it can deliver the most value.
We help clients deploy various data projects to ingest data into analytics systems, or more usually to push data into client owned databases and data visualisation tools. This can include no code and low code tools such as Google’s Big Query and Looker studio, Alteryx or Knime.
Data Governance
Keep your analytics working with automated monitoring. 120Feet partners with ObservePoint (tag auditing) and trackingplan (real-time anomaly detection) to ensure data accuracy and compliance. We help you choose the right tool for reliable tracking
Training
We want to empower clients to do as much as they can in-house. To that end, once we have configured or improved an implementation and started delivering experiments, we can deliver bespoke training with the content specifically relating to your needs, your site and your data.
Ask us how we can help you
Let us know what issues you face and then challenge us to help you solve them.
Our clients love working with us because we can provide as much or as little support as they need. Our services are high quality, affordable and we provide flexible terms of business, which means trying 120Feet has practically no risk.
Why Clients Love
Working With Us
On-Site Collaboration
We work directly with your team to understand your needs and deliver tailored solutions. Our on-site presence ensures seamless execution and continuous improvement. You’ll have the support you need, when you need it.
Cost-Effective Expertise
We deliver high-quality service at very competitive rates. With many years of experience, our team works efficiently to ensure clients get maximum value from their investment. And because of our lean structure, we're confident we can provide better value for money and expertise than traditional consultancies.
Flexible Support
Whether it’s fixing issues, managing priorities or covering staffing gaps, we’re here to help. We adapt to your needs and provide the necessary resources to keep things moving smoothly. You can count on us to be a reliable extension of your team.
Proven Trust
We build a high level of trust through transparency, reliability and quality service.
A new client tends to start with a small project and because of our consistently high results, most become long term partners.
Our clients value the ongoing support we provide. So much so, that we've worked with Bupa for over 14 years and Avis Budget Group for 12!
We decided to switch our experimentation agency to 120Feet because we wanted a flexible contract that allowed us scale and grow when it best suits Domino’s without the complication of rigid and expensive long-term retainers.
Their service has been fantastic – with proactive advice and guidance, and the delivery of great experiments.
They do all the heavy lifting which allows me to focus on the bigger picture items, such as taking action based on 120Feet’s analysis and recommendations.
I only wish we’d made the switch sooner.
Experimentation Owner
Domino’s
We’ve worked with 120Feet for over 5 years now, initially helping to migrate our analytics platform and tag management tools, and then to provide guidance and assistance with the maintenance of the implementation.
They work closely with us to turn around any tracking requests quickly and accurately, help to problem solve any issues we may come across and are on hand to help out with any ad-hoc items that may crop up, for example helping in our recruitment process.
Because of this we consider them to be part of the team, helped by their regular days on site with us.
Commercial Owner
AO
Working with Leading Vendors to Deliver Great Implementation, Insights & Results
What Our Clients Say
120Feet provides intensive support for various tagging projects and ongoing BAU resource to continually improve our Adobe Analytics implementation deployed through Tealium. There hasn’t been a tag yet they haven’t been able to deploy!
Avis Budget Group
DJ, Digital Analytics Lead
We have worked with 120Feet for the past 7 years. No project is too big or small, from helping develop our targeting capability in the app, to day-to-day front end Adobe Target development. They are a flexible and knowledge partner.”
Personalisation Manager
TSB Bank PLC
120Feet provides intensive support for various tagging projects and ongoing BAU
resource to continually improve our Adobe Analytics implementation deployed through Tealium. There hasn’t been a tag yet they haven’t been able to deploy!
Avis Budget Group
DJ, Digital Analytics Lead