About 120Feet
Expertise delivered in a friendly and personable way
Why are we called 120Feet?
On Dec 17th 1903, Orville Wright makes the first powered, controlled flight as his brother Wilbur looked on. He covered a distance of 120 feet in 12 seconds during the first flight of the day and from that moment the world was changed forever.
By enabling faster and more efficient movement across vast distances, travel times were shrunk, making global connectivity and international commerce more accessible and fostering cultural exchange. Powered flight also catalysed technological innovation and economic growth.
Beyond practical applications, it expanded humanity’s horizons, paving the way for space exploration and enhancing our understanding of the planet and beyond. Its impact is profound, touching every facet of modern society and reshaping the global landscape.
120Feet felt like a great name for a company working with data, given that digital data has arguably been the biggest technological leap since Orville’s famous flight.
What We Do
120Feet is a digital consultancy with a mission to help businesses generate higher conversion, sales and profit from the best possible application of their online marketing technology, data and visitor opportunities.
To do this, we specialise in helping clients use experimentation to improve customer journeys and experiences, planning and deploying Google Analytics and Adobe Analytics, deploying tag management systems, setting up consent management, undertaking reporting & analysis services and delivering various data projects.
Experimentation
By experimenting with different page layouts and journeys, you will be able to increase conversion and profits. 120Feet will help you optimise user journeys by providing full-stack support and guidance from ideation to technical build, QA, analysis, recommendations, workshops and experiment conclusion.
Web Analytics
Get maximum value from your data in order to make better decisions. Unlock the full potential of Google Analytics and Adobe Analytics by tapping into expertise covering audits to solution design, implementation, building reports, analysis and integrating with other solutions.
Tag Management
Deploy any tag quickly, accurately and efficiently. 120Feet support all leading tag managers such as Google Tag Manager (“GTM”), Adobe Data Collection (previously called Adobe Launch) and Tealium iQ. You can ask us to deploy any tag or plan a solution to migrate you from one TMS to another.
Reporting and Analysis
Unearth valuable insights by tapping into a team of dedicated analysts who will undertake detailed reviews of your web analytics or experimentation data.
Alternatively, we can build reports for you, and hand them over so you can run and maintain them.
Consent Management
Are you compliant?
A Consent Management Platform (“CMP”) helps businesses collect, manage and store user consent in compliance with privacy regulations like GDPR, CCPA and other data protection laws. It ensures transparency, builds trust with users and automates consent preferences across digital platforms. We can plan and deploy a compliant solution for you.
Data Projects
Get data into the tools where it can deliver the most value.
We help clients deploy various data projects to ingest data into analytics systems, or more usually to push data into client owned databases and data visualisation tools. This can include no code and low code tools such as Google’s Big Query and Looker studio, Alteryx or Knime.
Data Governance
Keep your analytics working with automated monitoring. 120Feet partners with ObservePoint (tag auditing) and trackingplan (real-time anomaly detection) to ensure data accuracy and compliance. We help you choose the right tool for reliable tracking
Training
We want to empower clients to do as much as they can in-house. To that end, once we have configured or improved an implementation and started delivering experiments, we can deliver bespoke training with the content specifically relating to your needs, your site and your data.
We would love to
work with you
We usually start on a small project lasting a few weeks to a few months. Clients love the way we work and most relationships grow to span many years, and we become a trusted partner and an integral part of the client’s team.
We will treat you right
We started 120Feet because we want to look after our customers and believe we can do so better than big agencies.
Many of our clients came from recommendations. So, if you choose to work with us we will treasure your business and bend over backwards to do our best for you.
Our overheads are low and we don’t have greedy shareholders. So, all we’re interested in is a fair day’s pay for a fair day’s work, not making a whacking great profit. This means we can charge a lower rate yet you will still have experienced people working on your account.
What Our Clients Say
120Feet provides intensive support for various tagging projects and ongoing BAU resource to continually improve our Adobe Analytics implementation deployed through Tealium. There hasn’t been a tag yet they haven’t been able to deploy!
Avis Budget Group
Avis Budget Quote
We have worked with 120Feet for the past 7 years. No project is too big or small, from helping develop our targeting capability in the app, to day-to-day front end Adobe Target development. They are a flexible and knowledge partner.
Personalisation Manager
TSB Bank PLC
Over the past five years, 120Feet has been instrumental in supporting the marketing and analytics tagging for the APAC region.
One area that particularly stands out is the multiple Adobe Analytics training sessions. Despite the challenges posed by time zones and languages, the tailored training, consisting of slides, quizzes and example dashboards have enabled our local teams to quickly become proficient in using Analytics Workspace.
Digital Technology Manager, APAC
Global luxury clothing retailer
We offer a completely flexible resource
We can work with you as much or as little as you want. And even help get your own internal team up to speed.
This might seem like we’re doing ourselves out of a job but we figure that if we prove we have your best interests at heart, there’s a chance you’ll ask us back to do more.
And our happy clients become our best advocates.