Other Services
Generating more value from your data opportunities
120Feet helps businesses unlock the full potential of their data by designing scalable and efficient solutions for advanced analysis, reporting and decision-making.
Whether you’re working directly in your web analytics or experimentation platform, with raw hit data in BigQuery or integrating multiple data sources, we will ensure your teams have the right tools and processes to achieve their goals.
From data engineering and ETL to self-service analytics enablement with low-code / no-code tools, we streamline data integration, dashboarding and advanced metrics development to drive demonstratable business impact. Whilst a focus on automation and accessibility helps organisations effectively scale their analytics capabilities.
And once you’re up to speed, we’d like to handover as much of the day-to-day running to you as possible through excellent documentation and bespoke training.
Reporting and analysis
The team implementing a solution are also experienced at running reports, setting up dashboards, doing ad-hoc analysis and training clients on how to access and use the data.
However, sometimes the services of a dedicated analyst are required for more time intensive projects and for those which are more complex.
120Feet has a team of analysts who can work on web analytics or experimentation projects to surface insights and provide recommendations.
Here’s an example of how we work with experimentation clients:
- Whilst an experiment is running, we’ll provide in-flight analysis and reporting in line with the chosen statistical methodology and where applicable in the chosen web analytics platform.
- Guidance on the best statistical methodology to use given your traffic volume, optimisation and data maturity.
- A wide array of best practice statistical methodologies including frequentist, Bayesian and sequential.
- Support in any analytics implementation to provide accurate reporting, be it front-end tracking or connecting your web and backend data to understand the end-to-end impact of a test.
- Provide a clear view of the outputs of each test including how to interpret the statistical output of the chosen methodology as well as the recommended next steps. For example, further iteration recommendations through to feeding productionising variants on the live site.
consent management
Are you compliant?
Consent management is key to handling user permissions for data collection and processing, ensuring compliance with regulations like GDPR and CCPA. This process involves informing users about the data you collect, its usage and obtaining their consent.
Consent Management Platforms (“CMPs”) streamline this process, providing a systematic way to manage user consents, maintain compliance and uphold transparency.
There are several CMP providers and our clients tend to use onetrust or Usercentrics.
Many businesses find their current CMP implementations fall short of expectations and requirements, risking non-compliance and a diminishing user experience. 120Feet’s team can conduct a detailed audit of your CMP implementation, identifying and resolving any issues to ensure full regulatory compliance.
Our implementation expertise means we can deploy a CMP using any tag management system such as Google Tag Manager (GTM), Tealium or Adobe Launch. Thus ensuring that regardless of your technology stack, we can integrate your chosen CMP in a manner that’s both efficient and minimally invasive to your website’s operation.
120Feet can plan and deploy a compliant solution for you.
Data Projects
By combining deep data engineering expertise with a focus on automation and accessibility, we help organisations scale their analytics capabilities, streamline processes and unlock new opportunities.
How We Help:
- Data engineering & ETL: we design and implement robust Extract, Transform and Load (ETL) workflows that clean, structure and enrich your data ensuring seamless analytics and reporting.
- Advanced metrics and custom analysis: We help businesses define and implement sophisticated metrics like PES (Product Engagement Score) to unlock deeper insights and smarter decision-making.
- Multi-source data integration: whether it’s CRM, marketing platforms, web analytics or other business systems, we can help you merge and unify data to drive your analytics outcomes.
- SelfsService analytics enablement: we empower teams with low-code / no-code tools like Alteryx and Knime, making advanced data manipulation and analysis accessible even for non-technical users. Imagine working with all your data in BigQuery without writing a single line of SQL!
- Dashboarding and visualisation support: from dashboard design to implementation, we’ll ensure your data is optimised for BI tools, delivering clear, actionable insights that drive real business impact.
Data Governance
You almost certainly know someone who has gone to run a report only to find out that the data stopped being generated some time ago and an awkward conversation followed to explain why they couldn’t do their job.
Therefore, once you have your data layer, tag manager and tags in place, you need to ensure they keep working by implementing an appropriate data governance framework.
Some brands so this manually, and manual checks are excellent and are to encouraged when used appropriately, but this is not scalable and repeatable for large or complex sites.
120Feet can help you implement your tool of choice and we have also partnered with two excellent providers and we can help you chose the most appropriate approach – ObservePoint and trackingplan.
The primary distinction between them lies in their approach to ensuring digital data quality.
ObservePoint specialise in automated auditing and validation of web and mobile analytics implementations. It focuses on verifying the presence and proper functioning of analytics tags, cookies and user journeys across digital properties, thereby ensuring data accuracy and compliance with privacy regulations.
trackingplan offers a fully automated observability solution that continuously monitors data flows between websites or apps and third-party integrations. It proactively detects anomalies, schema inconsistencies and privacy risks in real-time, providing alerts and root cause analyses to help teams swiftly address issues before they impact data integrity.
Bespoke Training
Most of our time is spent implementing tag managers, web analytics and experimentation programmes. This means we are best placed to help clients educate their end users on how best to use and maintain these tools and become self-sufficient.
There are many excellent training resources; both free and paid for. These are aimed at a wide market and will be quite generic – so perfect to teach core concepts such as how to navigate the GA4 UI and administer an implementation.
To build on the freely available training, 120Feet takes a bespoke approach to answer a client’s exact requirements. For example:
- Training on how to use the tools with specific reference to the client’s website and user journeys.
- Explaining how to go from a use-case to delivery. So, taking a web analytics requirement, designing a solution, implementing the solution and walking through the output / reports.
- Technical training on how to debug a web analytics implementation or helping people with HTML and javascript challenges.
- Specific user training to help a client improve their experimentation ideation process and writing better briefs. Or instilling an experimentation culture within the client business.
- Training will be tailored to meet end user requirements, current knowledge / skillset and expectations. The sessions will therefore range from simple workshops to help get users started, through to advanced concepts for regular users, developers, implementation specialists and analysts. They can be delivered in 1:1, 1:few or 1:many groups.
Clients regard 120Feet as a trusted partner and we also contribute to a wide range of meetings and topics in order to help educate other departments, give advice and provide opinions.
If your organisation could benefit from tailored training, help and support please get in touch.